ClearChannel Increases Online % in Media Mix from 1% to 25%
by: Alain ThysClearChannel, the largest concert organiser in the world has just concluded a deal with Yahoo for promoting its concerts to viewers and listeners of Yahoo's music/video service...
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NY Times Tests E-Paper; Advertisers Interested
by: Ilya VedrashkoIt turns out that NY Times is among the newspapers that are exploring the new electronic paper technology; Belgian De Tijd started their test earlier this month.image source: NY...
View ArticleAdvertising 2.0 or just Advertising 101?
by: David PolinchockI've been taking this week to catch up on lots of blog reading and I've decided just to tackle all of the questions I've come up with. I'll let you decide the answers! Despite of...
View ArticleWhy Execs Are Stumbling in a New Media World
by: David ArmanoRob points us to this insightful article in the Globeandmail. I especially like this excerpt:"Executives at Martha Stewart Living Omnimedia took great pains earlier this year to make...
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Multitaskers r-us
by: Gary HayesTurn off the TV, get off the phone and pay attention! Been doing some recent audience research and feel the need to opine. I talked about this in previous posts but not looked in great...
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Among the Audience
by: Gary HayesA fabulous upsum range of articles from the Economist on our beloved media industry (mostly in the user, participatory domain) and the evolution, revolution and chaos it is going through....
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The Benefits (and Challenges) of User-generated News
I’ve spent the last ten days with no Internet and very little access to English-language news sources. On my return I turned to my three favourite sources for getting up to speed quickly on what’s been...
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